YouTube Marketing Summit Beach Lunch for 80 at Tower 28

In April 2024, YouTube's marketing team spent a week in Santa Monica for a summit, staying at the Fairmont Miramar and working out of Google's Venice office. On one of those days, the team of 80 traded the conference room for a beach lunch with us.

We set up at Lifeguard Tower 28, where a wooden walkway lets us get a build this size out onto the sand, and most of the group simply walked down from Venice along the beach path. Seating was arranged as four long tables of 20. Two canopies shaded four buffet tables, where we laid out five Mendocino Farms large foodie packages served family style, which we ordered and received on the team's behalf. The chalkboard welcomed the group by its team name: "Welcome ACES!"

With a lunch window of about 90 minutes, the goal was to make the break feel like a real escape without eating into the agenda. Cornhole, ladder toss and Spikeball were set up beside the tables for anyone who finished early.