Event recap · Client event
My/Mochi's National Mochi Day Beach Picnic for 20 in Santa Monica
August 2024 · 20 guests · Lifeguard Tower 12 (off PCH, north of the Santa Monica Pier)
How does an ice cream company mark National Mochi Day? For LA-based My/Mochi, the answer in August 2024 was a beach picnic for 20 at Lifeguard Tower 12, planned with the brand's agency, Food Future Strategies. The chalkboard read "Happy National Mochi Day!"
This was a branded event, so we built the setup as a canvas. We kept our decor white and natural, as the team requested, and they arrived an hour early to layer in their own touches: branded pillowcases on our cushions, branded umbrellas and a branded cloth on the shaded buffet table. Five low picnic tables seated the guests.
The centrepiece was the brand's own ice cream cart, delivered to the Perry's Beach Cafe lot and served to invited guests on the sand. We brought an extra cooler with ice for their drinks alongside our still and sparkling water, and the 5:30 to 7:30pm slot ran into the evening light.